Retargeting Campaigns on Facebook
Facebook Retargeting Campaigns: Expanding your brand’s reach Retargeting campaigns often cost less and convert more users into completing the customer journey. Users are more likely to engage with ads from brands they recognize, and we’ve seen a lot of success on Facebook. The nuts and bolts of Facebook retargeting are surprisingly straightforward. You get…
Read MoreSmall Business Marketing Trends
With 2020 being a volatile year for businesses and especially marketers thanks to COVID-19, everyone has had to make huge adjustments to their original plans. However, with a few vaccines making their way around the corner, there is hope for more economic growth in 2021. Since 2021 is quickly approaching, small business owners should…
Read More37 Shocking SEO Stats You Need to Know to Grow Your Business
SEO Statistics That Will Fuel Growth in 2020 and Beyond! SEO is definitely one of the most difficult and daunting forms of online marketing to get into and to do well. Google has made it increasingly difficult to rank with the rigorous quality standard set by algorithm updates like Panda, Penguin, and Medic. However, it’s…
Read MoreBest Way to Optimize Your Website for Search Engines
We are living in a highly digitized world, and having a website has become an essential part of surviving the stiff business landscape. Your website represents your brand online, so it must speak what your brand speaks. But the question is: is your website reaching out to the right people? It’s easy to put out…
Read MoreStartup Marketing Tips for New Entrepreneurs
So, you’ve just entered the world of entrepreneurship and saw the tight competition at its finest. As a startup, you may not have the resources of a giant company. You run the business, but you’re also in charge of everything else, from accounting, inventory, selling, and customer service. Since most startups also don’t have…
Read MoreHow to Rank a Website Without Backlinks
If you want your site to enjoy a higher ranking, you should at least know what Google likes and what it doesn’t. Google updates its algorithm regularly, so sometimes, you’d be surprised that what used to work for you increasing ranking before may not work today. Call it secret, call it a mystery, but if…
Read MoreHow to Create High Converting Landing Pages
You need to have an effective, persuasive, and high-converting landing page to achieve your goal, whether that is to get people to sign up for your email list, download your brochure, take your quiz or buy your product. A landing page is a powerful tool in your online success. But creating landing pages that…
Read MoreEpic Content Marketing
Content marketing is now an integral part of a marketing campaign. Advances in information and technology have made it possible for consumers to access and consume content easily and quickly. Entrepreneurs and business owners have also come to realize that they can never part with content marketing, especially now that competition is tighter than ever. …
Read MoreSuccessful Lead Generation Strategies
How do you get people to purchase your products and avail of your services? You lead them down to your sales funnel and you put up a marketing plan popularly called in the digital world as “lead generation.” But what is lead generation? In a nutshell, lead generation is when you identify people who are…
Read MoreWhat Makes a Good Keyword
If you own a website for your brand or business, you’ll want it to get top exposure. More exposure, more traffic, more conversions, more sales, and having an effective SEO strategy in place is critical for a successful website. Crafting a winning strategy starts with the best keywords for SEO. Keywords are search terms that…
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