Online Marketing Services
LOCAL SEARCH ENGINE OPTIMIZATION
With highly competitive keywords becoming more and more expensive to target, we find that going after localized keywords and phrases is quite effective in bringing in new business.
Decisive Design will generate highly targeted, localized landing pages based on your keywords and products that bring in customers and funnel them to your specific product or service page.
Benefits of targeting localized keywords include highly targeted conversions for those keywords and phrases, a strengthened internal link network because of the new landing pages, increased rankings and traffic for targeted phrases, and an increase in the number of indexed pages on your domain, which helps with indexing and overall SEO.
COPYWRITING
Professional copywriting is a requirement online. To have the right keyword density, proper target phrase inclusion, and just enough content to inform but not annoy the reader is a fine line that is not easy to walk. You have to satisfy humans, as well as search engine robots, and be better than your competition at it.
Meeting that balance is what our writers here at Decisive Design are all about. After writing thousands of pages worth of content and staying abreast of current techniques and practices, we can honestly say they are some of the best. If you’re curious, just ask and we will analyze some of your content and explain why it is good or bad, then you can determine if we are the best solution for your project.
We provide copywriting services for any and all web content, from product and service pages to press releases, blog articles, email marketing, and more.
Professional copy increases the amount of unique search engine friendly content on your site, improves human and machine readability, increases visitor time on site, and improves the chance that users will share your content.
BLOGGING
You have something to say, and your customers want to hear it. Whether its new products, groundbreaking services, valuable walkthroughs, or company news, the more valuable content you present, the more interactive your users will become.
An added bonus to increased interactivity is higher search rankings from additional pages that search engines such as Google and Bing index in their directories. Blogging on a regular basis increases your presence on the web significantly and can be what pushes you to that next level. Your websites internal link structure is also fortified by internally cross-linking products and services from your blog articles to other pages.
Depending on your website’s platform, we will set up a blog with one of many available blogging platforms and design a campaign that will create new content, bring in new visitors, and improve interactivity.
Active blogging increases the number of interactive visitors for highly focused terms, as well as the number of indexed pages search engines will see. It also strengthens your internal link network, adds the ability to funnel visitors from blog articles to specific pages, and offers the potential for well written and presented content to go viral, creating isntant brand recognition and many inbound links.
LINK BUILDING
Decisive Design will actively campaign to increase the number of external domains that link to your business’ domain. We will also capture the maximum keyword relevance from each link obtained.
Through multiple strategic link building techniques, your targeted keywords and phrases will be used to create anchor text links from non-spammy, legitimate, authoritative domains, which will improve search ranking for those keywords and push your site up in the listings.
Link building has many benefits, including increased search engine rankings for keywords and the entire website, improved domain authority, and an increased number of visitors from click-throughs and rankings.
SOCIAL MEDIA MARKETING
Today everyone is on Facebook, Twitter, Google+, Foursquare or one of the hundreds of other socially-inspired digital water coolers out there. They are hungry for interactivity and attention, and they have no problem sharing that cool website, picture, gadget or application that they found during their online adventures.
Your enterprise may not have a place in all of these spaces, and we won’t act like it does, but through some basic industry analysis and reporting we will see where you DO belong, get you started, and work together to build an online following centered around your brand and focused on ROI.
Social Media Marketing will grant you new and extremely interactive and engaged users, feedback from that userbase you would not receive otherwise, potential for campaigns to go viral, and the ability to reach your potential customers and users in the places they are spending their time.
PAY-PER-CLICK (PPC) ADVERTISING
Advertisements are everywhere, and it is a huge industry.
What you get from many online pay-per-click (PPC) services is an unfocused, unmanaged attempt to throw banners and links on thousands of unrelated, useless websites that may return clicks, but not conversions.
The approach we use targets a much more focused group of potential customers with highly relevant advertisement and a goal of maximum conversion for minimum cost.
A few of the benefits of investing in PPC is that you can capture visitors for highly competitive keywords you don’t rank for organically, it is posible to achieve conversions at minimal cost, and on the back end you attain visibility of additional keywords that people are searching for on a more broad level.
EMAIL MARKETING
Email marketing, if done correctly, can bring previous customers back to your business and bring in new clients through referrals. It is still a very powerful tool that increases sales and allows you to analyze additional metrics through recipient interaction.
We will analyze any current subscriber list you have, or create the tools to begin creating one, then design a template and campaign that reaches out to your clients and informs them of new products or services in an enticing way that focuses on conversions and user retention.
If you want to keep your customers up to date, capture valuable repeat business, and receive additional analytics and reporting data that lets you better know your client base, email marketing should definitely be part of your online marketing campaign strategy.
SITEMAP OPTIMIZATION
Search engine friendly sitemaps are often an afterthought when considering Search Engine Optimization strategies, but you would be surprised at how much they help search engines navigate your site.
Depending on the platform your website is using, we will architect a sitemap solution that will improve your rankings and visibility to the search engine spiders.
Benefits of Sitemap Optimization include an increaesd number of indexed pages seen by search engines, increased visibility of load times and how search engine spiders view your website, and continual growth over time of rankings and authority of your domains.
ONLINE BUSINESS PROFILE OPTIMIZATION
It is almost impossible to keep track of all the business profile websites online today. Some are free, some cost money, some let you add details, and others don’t; which ones should you be a part of?
Leave that up to us. We have an extensive list of online profile sites that we submit your company to so that you can have updated information visible to those who search those particular sites for your services and products.
There is a lot to be said about these profiles. Local searches are a huge benefit, because with updated profiles people are more likely to actually visit your location and they will have more upfront information when they do. You also get several free, authoritative links coming back to your website from the directory domains, as well as the ability to list services and, sometimes, products.
ONLINE DIRECTORY SUBMISSIONS
Free and paid online directories are what some search engines use to populate their databases and learn about new websites. They are also a great source for authoritative links back to your website. We will submit your domain(s) to more than 25 different websites (paid and free).
Links on all these online directories provide you with new, authoritative inbound links, highly categorized listings within your niche industry, and new referral visitors.
ANALYSIS & REPORTING
Decisive Design will actively monitor web traffic in an effort to proactively detect any changes in traffic that may warrant notifying you, and to make fine adjustments or recommendations in regards to your online marketing campaign.
You will receive monthly reports, compared to the previous month, on key metrics for the domain(s) in an agreed upon format. Full reports, along with any recommendations, will be delivered on the last Friday of each month.
Analysis and reporting allows the effectiveness of your marketing investments to be visible. The data is stored as measurable trends that allow for effective adjustment of strategies, and you have a much more transparent visibility of what your users are doing when they visit your website.
Click here and we’ll see what kind of data we can drum up for ya!
