Should You Update Online Business Profiles?

Posted on: 03 Jan 2012

Online business profile services (directories) such as Google Places, Bing Local and Yahoo Local, among many more, are a great, free services that can bring you new customers, more traffic, and more interactivity with your clients. A properly optimized and complete profile gives your enterprise a better chance of being found in map and directory searches, lets those searchers know what you’re about, and gives them an extra level of confidence when they actually want to visit your establishment.

Lets take a closer look at some additional services like this and what they allow you to add to your profiles.

Online Profiles Your Company Should Consider

  • Google Places
  • Bing Local
  • Yahoo Local
  • Yelp
  • UrbanSpoon (foodie)
  • VoicePlaces
  • CitySearch
  • MojoPages
  • SpottedHere
  • Kudzu
  • SuperPages
  • YellowPages
  • InsiderPages
  • TrueLocal
  • Any Local-Specific Directories

This list is not exhaustive, but should be a good starting point. There are hundreds of these business profiles on the web, and you really only need to focus on updating those with the biggest reach. If you have had success with one not on this list, please do leave us a comment so we can check it out.

Common Online Profile Features

  • Address, contact & website information
  • Ability to add images
  • Inclusion in multiple business categories
  • Hours of¬†operation
  • Short Description of your business
  • Customer reviews, including the ability to respond (in some cases)
  • Social Media Feed syndication of Twitter feeds (in some cases)
  • Additional information about services or products offered, including general pricing and payment terms (in some cases)

These features sometimes require you to verify the profile represents your business before updating. This is usually done via a post card of phone call that contains a verification number.

Benefits of Updating these Profiles

  • Visibility in local map and directory searches
  • Potential for your profile to show up in organic search results if the user is within proximity
  • Customers are more educated about your business upfront, and more confident
  • Patrons can leave positive (or negative) comments, allowing you to see how they are interacting with your business
  • You can respond to this feedback, creating an additional level of trust and confidence (if handled properly)
It all boils down to looking like your doors are open, showing up for as many searches and categories that are relevant, and being able to capture and manage those customer reviews. If a potential client sees you have an updated profile, with positive comments and as much information as possible, there is really no reason they shouldn’t give your business a chance, but if you are just an empty profile sitting out there with no information and some bad (or no) comments, then they are much less likely to ever find you, much less actually pay you a visit.

Get Your Profiles Professionally Updated

Have questions? Not sure how you should go about getting all of your profiles updated and optimized to their maximum possible potential?

Email Us, and we’ll get you taken care of. We offer a few different packages that will have your business on its way to receiving the benefits listed above.



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  • It will really help if you have an updated online business profiles. It can contribute on how you can get more clients in the market as well. Thanks a lot for sharing this information.

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