Coach Jimmy – PiYO

Marketing, Web

Coach Jimmy Nelson is huge in the world of Beachbody coaching and Insanity (he was an original Insanity cast member!). As such, when a new product is coming to market, he's either going to be in it or promoting it.

Recently, Coach Jimmy joined Chalene Johnson in her new workout program, PiYO, and asked Decisive Design to build him a PiYO landing page to show off the program and capture email leads for the upcoming release.

The one-page landing page we built incorporated provided imagery and custom design into a simple, clean, fast, and mobile-friendly page that Coach Jimmy could promote. In the short time period the list was promoted before the program went live, there were more than 200 opt-ins, and the launch was a huge success.